The “non-marketing” of The Apple

A few months ago, during an interesting discussion on Friendfeed, some friends have expressed the following opinion, “Oh no, Apple does not do marketing, not need.” I promptly denied this claim, trying to explain my point of view. This post was born out of that discussion to explain through documents, reports, interviews and data, as Apple does not actually do marketing. Apple is marketing.

THE APPLE IS ALL OVER THE WORLD! I swear, every time I see a movie, you do not know why, I always see a Mac, be it a romantic comedy or an action movie, the cute apple there is always printed on the back of a MacBook or on cold metal back an iPhone. It will be a chance? Yeah … ever heard talk about product placement? Well, I do it and this seems like a clear case of product placement. OK, we make some practical example, just to be realistic. Here is proof of that! Make your opinion by yourselves!